The Turn On: How the Powerful Make Us Like Them—from Washington to Wall Street to Hollywood

By Goldstein, Steven

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ISBN
9780062911698 9780062911711
Publisher
Harper Business


REVIEWS

Library Journal

Starred Review on October 1, 2019  |  Social Sciences

Goldstein's background as a congressional lawyer, television producer, activist, and communications adviser has provided him ample opportunity to study the construct of likability. Here he shares his understanding of how public figures in the fields of politics, entertainment, or business become admired, focusing on personalities that exercise influence over society. The author distills likability into eight characteristics, each accompanied by t...Log In or Sign Up to Read More

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