Hello, My Name Is Awesome: How To Create Brand Names That Stick

By Watkins, Alexandra

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ISBN
9781626561861 9781626561885
Publisher
Berrett-Koehler


REVIEWS

Library Journal

Starred Review on September 15, 2014  |  Social Sciences

Let's hear it for an author who clearly and succinctly explains how to do a critical business task rather than merely presenting historical examples for the hapless reader to puzzle out. Here, former Ogilvy advertising copywriter Watkins, founder of industry-leading naming company Eat My Words, expands considerably on the company- and brand-naming tips posted on her website. In addition to expla...Log In or Sign Up to Read More

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