Generation Like

By Author Not Available

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ISBN
9781608830879
Publisher


REVIEWS

School Library Journal

Reviewed on July 1, 2014  |  Multimedia Review

Gr 9 Up—In 2001, author Douglas Rushkoff made a documentary, The Merchants of Cool, that explored how companies exploited youth culture to sell products to teenagers. In this new film, Rushkoff looks at how social media is being used by corporations for the same end: to sell products to teens. Companies gather a lot of data from Instagram, Facebook, and Twitter, information that teens may not even realize they are offering. The film looks behind the scenes at some young social media stars, examining how they make themselves into...Log In or Sign Up to Read More

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